ACADEMIC PROGRAMS

Our on-line marketing and training courses have been prepared by managers and international consultants. The courses are dedicated to those already operating in the business sector, and wish to update their professionals skills by learning via a continuing educational programs and the most innovative techniques of third generation marketing.
Some courses are dedicated to specific market sectors.

BUSINESS AREA
- Marketing
- Business Management
- Marketing and Finance
- Economics and Commerce

LEGAL, SOCIAL AND HUMAN AREAS
- Sociology
- Psichology
- Criminology
- International Business
- Law
- Interior Design
- Business English

SPECIALIZATION COURSES
- Natural Therapy
- Tourism Marketing
- Sales Techniques

Training Courses for Professional

In the present highly competitive job market, a throughout working knowledge of the most recent sales and marketing techniques is a critical factor to attain success. American University Business School is offering a number of professional training classes with the following objectives:

Professional training : for those who do possess a great potential to succeed in the marketing or sales job market, which still has to be fully expressed , due either to the lack of knowledge of modern marketing techniques and tools or to lack of working experience in the sector
Professional advancement : a training program dedicated to those already working in a commercial environment, wishing to move forward and take further steps in their career path, but do not have time to follow a traditional studies path.

American University business School is offering on line and off line training programs, aimed to prepare individuals to the following positions:

Product specialist
Key account sales manager
Assistant product manager
Product manager
International product manager
Communication manager
Trade Marketing Manager

Training course structure

Identification of professional characteristics
Planning the career path, and studying the professional role in deep
Identification of intra company key relations
Recommended courses

Professional job positions

1. Product Specialist:
Job description: presently an high selling job particularly in the health sector, Supports customers installations, demos, applications of product(s) of responsibility. Supports sales in after sales activities
Company position: depending on the structure and sector where Company operates, reports to product manager or sales supervisor
Education requirements : normally a science degree or equivalent, a brief laboratory or production experience is preferred
Career path : this is an entry level job which can lead to a corporate position in Marketing (product manager) or in sales (sales supervisor)

2. Key account sales manager:
Job description: has sales responsibilities for a certain number of key customers in a designated area
Company position : reports to sales manager
Education : university degree or equivalent, related to the sector
Career path in sales management or marketing (marketing manager)

3.Assistant Product Manager
Job description: intermediate step between product specialist and product manager, often found in companies with an articulate vertical structure, assists the
Product manager on daily tasks, often concentrating on technical aspects.
Company position : reports to product manager
Education : depending on the sector, an university degree or equivalent in related fields
Career path in marketing (product manager) or sales (area manager, sales supervisor)

4.Product manager:
Job description: manages a product or line of products, with the objective to reach company profit goals related to products of responsibility
Company position : reports to marketing manager or group product manager
Education : a degree in economics or marketing, or depending on the sector, a related university degree or equivalent
Career path sales (sales manager) or marketing (marketing manager)

5. International Product Manager:
Job description: a position offered solely by multinational corporations , with
a centralized marketing structure at the European or US headquarters, assures attainment of company goals for products of responsibility, by careful analysis of international markets
Company position : generally reports to business manager.
Education a degree in economics or in alternative in a field related to the sector plus a marketing competence acquired through post graduate classes and working experience. A good knowledge of either Spanish, French or German is a requisite.
Career path in international marketing (business manager or international marketing manager), or locally as Country manager or sales and marketing manager.

6.Communication Manager:
Job description: promotes company image on the outside, in agreement with company mission . Set guidelines for communicating company image, organizes
advertisement campaigns, in close cooperation to marketing
Company position : according to company structure reports either to sales and marketing manager or general manager
Education : university degree in public relations or marketing and communication or equivalent working experience in marketing, publicity or public relations
Career path an executive position, can move forward to manage the communication department of major corporations, locally and internationally

7. Trade Marketing Manager:
Job description: assures attainment of company sales and profit objectives
relatively to large distribution sector. This position only exists in companies with a very advanced and marketing oriented structure
Company position : reports to the sales manager
Education : university degree or working experience in sales
Career path sales management



Our on-line marketing and training courses have been prepared by managers and international consultants. The courses are dedicated to those already operating in the business sector, and wish to update their professionals skills by learning via a continuing educational programs and the most innovative techniques of third generation marketing. Some courses are dedicated to specific market sectors.

BUSINESS AREA - Marketing - Business Management - Marketing and Finance - Economics and Commerce	LEGAL, SOCIAL AND HUMAN AREAS - Sociology - Psichology - Criminology - International Business - Law - Interior Design - Business English	SPECIALIZATION COURSES - Natural Therapy - Tourism Marketing - Sales Techniques

Training Courses for Professional In the present highly competitive job market, a throughout working knowledge of the most recent sales and marketing techniques is a critical factor to attain success. American University Business School is offering a number of professional training classes with the following objectives: Professional training : for those who do possess a great potential to succeed in the marketing or sales job market, which still has to be fully expressed , due either to the lack of knowledge of modern marketing techniques and tools or to lack of working experience in the sector Professional advancement : a training program dedicated to those already working in a commercial environment, wishing to move forward and take further steps in their career path, but do not have time to follow a traditional studies path. American University business School is offering on line and off line training programs, aimed to prepare individuals to the following positions: Product specialist Key account sales manager Assistant product manager Product manager International product manager Communication manager Trade Marketing Manager
Training course structure Identification of professional characteristics Planning the career path, and studying the professional role in deep Identification of intra company key relations Recommended courses Professional job positions 1. Product Specialist: Job description: presently an high selling job particularly in the health sector, Supports customers installations, demos, applications of product(s) of responsibility. Supports sales in after sales activities Company position: depending on the structure and sector where Company operates, reports to product manager or sales supervisor Education requirements : normally a science degree or equivalent, a brief laboratory or production experience is preferred Career path : this is an entry level job which can lead to a corporate position in Marketing (product manager) or in sales (sales supervisor) 2. Key account sales manager: Job description: has sales responsibilities for a certain number of key customers in a designated area Company position : reports to sales manager Education : university degree or equivalent, related to the sector Career path in sales management or marketing (marketing manager) 3.Assistant Product Manager Job description: intermediate step between product specialist and product manager, often found in companies with an articulate vertical structure, assists the Product manager on daily tasks, often concentrating on technical aspects. Company position : reports to product manager Education : depending on the sector, an university degree or equivalent in related fields Career path in marketing (product manager) or sales (area manager, sales supervisor) 4.Product manager: Job description: manages a product or line of products, with the objective to reach company profit goals related to products of responsibility Company position : reports to marketing manager or group product manager Education : a degree in economics or marketing, or depending on the sector, a related university degree or equivalent Career path sales (sales manager) or marketing (marketing manager) 5. International Product Manager: Job description: a position offered solely by multinational corporations , with a centralized marketing structure at the European or US headquarters, assures attainment of company goals for products of responsibility, by careful analysis of international markets Company position : generally reports to business manager. Education a degree in economics or in alternative in a field related to the sector plus a marketing competence acquired through post graduate classes and working experience. A good knowledge of either Spanish, French or German is a requisite. Career path in international marketing (business manager or international marketing manager), or locally as Country manager or sales and marketing manager. 6.Communication Manager: Job description: promotes company image on the outside, in agreement with company mission . Set guidelines for communicating company image, organizes advertisement campaigns, in close cooperation to marketing Company position : according to company structure reports either to sales and marketing manager or general manager Education : university degree in public relations or marketing and communication or equivalent working experience in marketing, publicity or public relations Career path an executive position, can move forward to manage the communication department of major corporations, locally and internationally 7. Trade Marketing Manager: Job description: assures attainment of company sales and profit objectives relatively to large distribution sector. This position only exists in companies with a very advanced and marketing oriented structure Company position : reports to the sales manager Education : university degree or working experience in sales Career path sales management